Eco-design is applicable everywhere! For products, packs, services, chemical formulas, recipes, and even buildings.

  • During design or re-design, an objective is added: to maximise the environmental performance in every step of the product life cycle (see diagram)
  • As with all design processes, the main aim is to improve user features while at the same time maximising environmental performance.

This new vision is no longer linear, but circular and injects creativity into rethinking a product or a service.

4 reasons to eco-design

  • To meet customer/user expectations
  • To stand out from the competition and/or align with your company’s CSR position
  • To maximise your environmental performance
  • To stay ahead of new regulations

MAOBI will:

  • Define your eco-design strategy: your aspirations, objectives and priority eco-design levers
  • Motivate and unite your teams: eco-design will become an operational part of product development, tools, and practice
  • Develop a multi-profession eco-design brief to evaluate, compare and improve your product portfolio
  • Eco-design your products, services, and ranges

LCA: Life Cycle Assessment

This is a scientific, standardised approach (ISO 14 040-44), recognised worldwide and supported by ADEME.

MAOBI’s strength is our ability to simplify the process by adapting the level of precision of the LCA to your needs:

  • establishing the environmental performance of your product
  • communicating your gains based on hard facts
  • defining profile-types by product range to begin the eco-design approach

A Functional Economy & sustainable new business models

In a Functional Economy, the product itself is not sold but rather the use of that product. According to ADEME, this model allows organisations to disassociate sales growth from the use of raw materials. We will help you to define, finance and run your project.

The result: an eco-design brief, environmental assessment tools, the integration of eco-design criteria into your product development tools


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