Develop your brand purpose and sustainable brand strategy
Consumers expect committed brands!
Over 70% of European consumers expect brands to demonstrate their sustainable commitments.
And about 40% of them admit boycotting a brand that disappoints them from a social or environmental perspective.
Indeed, consumers do not only expect clear commitments but also full transparency and proofs.
The challenge for brands is thus not only to do good but also to prove it, with clear, single minded actions and messages.
The new model of responsible value-creating brands
Now is the time to develop responsible sustainable brands that create value both for consumers and for their eco-system.
Brands that care about their impact on the planet and are contributory for individuals and for society as a whole.
This new breed of brands align their vision, their combat (what they are fighting for) and their actions: products, communication & initiatives
MAOBI helps you define your sustainablebrand strategy
We will work with you through every step of the in-house and stakeholder co-construction process: diagnosis, opportunities, co-design and the transition roadmap
We have developed and experienced a new brand model that combines vision and purpose, brand promise and strong reasons to beliefs.
The result: a strong and inspirational Brand Purpose, with a clear sustainable brand strategy
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