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  • Consumers expect eco-responsible products and innovations!


    • Consumers are increasingly conscious of environmental and ethical questions when they shop.


    • They know they can improve their own behavior, but also expect companies and brands to offer them more eco-responsible alternatives!

    For companies, eco-responsibility is a lever for creativity and value creation


    • Eco-responsibility & Life Cycle thinking change the perspective of the innovation process:
      – Circular vision (vs linear)
      – End-of-live impact
      – Co-construction with all the stakeholders (not only consumers)


    • New sources of differentiation are generated:
      – Eco-innovative products
      – Eco-innovative services
      – Sustainable Business models

    With its eco-design thinking process, MAOBI helps you create eco-blockbusters® and new sustainable business models 


    • Thanks to more than 15 years experience in User-Centric Innovation Processes  and in product eco-innovation, we have blended our know-how into a proven process of Eco-Design thinking.


    • We will work with you, from discovery, ideation and through to testing, to create the eco-blockbusters of tomorrow.

    The result: sustainable product, service and business model innovations with high economic potential


    Accompagner Valrhona à développer son offre d’emballages consignés en B2B, avec ses clients et optimiser à la fois son expérience utilisateurs et son empreinte environnementale


    Co-construire 4 business modèles d’économie de la fonctionnalité dans l’ameublement à horizon 10 ans


    Partir d’une page blanche et fédérer les équipes R&D, Marketing et développement durable pour co-créer avec les consommateurs un nouveau produit pour l’alimentation durable.