Eco-innovation Process

Consumers expect eco-responsible products and innovations!

Consumers are increasingly conscious of environmental and ethical questions when they shop.

They know they can improve their own behavior, but also expect companies and brands to offer them more eco-responsible alternatives!

For companies, eco-responsibility is a lever for creativity and value creation

Eco-responsibility & Life Cycle thinking change the perspective of the innovation process:
– Circular vision (vs linear)
– End-of-live impact
– Co-construction with all the stakeholders (not only consumers)

New sources of differentiation are generated:
– Eco-innovative products
– Eco-innovative services
– Sustainable Business models

With its eco-design thinking process, MAOBI helps you create eco-blockbusters® and new sustainable business models

Thanks to more than 15 years experience in User-Centric Innovation Processes and in product eco-innovation, we have blended our know-how into a proven process of Eco-Design thinking.

We will work with you, from discovery, ideation and through to testing, to create the eco-blockbusters of tomorrow.

The result: sustainable product, service and business model innovations with high economic potential

NOUVEAU MODÈLE DE CONSIGNE

Accompagner Valrhona à développer son offre d’emballages consignés en B2B, avec ses clients et optimiser à la fois son expérience utilisateurs et son empreinte environnementale

CO-CONSTRUCTION DE NOUVEAUX BUSINESS MODELS

Co-construire 4 business modèles d’économie de la fonctionnalité dans l’ameublement à horizon 10 ans

ECO-BLOCKBUSTER ®

Partir d’une page blanche et fédérer les équipes R&D, Marketing et développement durable pour co-créer avec les consommateurs un nouveau produit pour l’alimentation durable.

Our team