USER-CENTRIC INNOVATION STRATEGY

We worked with the teams to innovate in an user-centric and prospective way.

CREATION OF A NEW RANGE

Creation of a new range for children: ethnographic studies of uses, strategy and branding workshop, iterative learning with parents and children

ECO-DESIGN TRAINING

We designed a group training for all the product development functions.

BRAND PLATFORM

With the distributor subsidiary of a leader in the construction sector, we defined a new brand platform in line with the group’s CSR commitments.

ECO-BLOCKBUSTER ®

By associating the R&D, marketing and sustainable development teams we co-created, from scratch and alongside consumers, a new product for sustainable nutrition

ETHNO & ONLINE RESEARCH 

We carried out online ethno and focus groups with dairy alternative consumers to understand their usages  and purchase decision patterns.

BRAND PURPOSE

We helped a committed company define their Brand purpose and their responsible brand strategy.

ECO-DESIGN THINKING

We defined an ambitious eco-design approach, and brought the product development teams into a project to eco-design 10 best-sellers!

NEW BUSINESS MODELS

We assisted a manufacturer of bedding products to create new services for upscale hotels and to optimise product lifespan