We truly love all eco-responsible projects!
Co-building them, pushing them forward, putting them in place and making a positive difference.
Here are some of the great projects that
we proudly led with and for our clients.
Thank you everyone!
USER-CENTRIC INNOVATION STRATEGY
We worked with the teams to innovate in an user-centric and prospective way.
CREATION OF A NEW RANGE
Creation of a new range for children: ethnographic studies of uses, strategy and branding workshop, iterative learning with parents and children
We designed a group training for all the product development functions.
With the distributor subsidiary of a leader in the construction sector, we defined a new brand platform in line with the group’s CSR commitments.
By associating the R&D, marketing and sustainable development teams we co-created, from scratch and alongside consumers, a new product for sustainable nutrition
ETHNO & ONLINE RESEARCH
We carried out online ethno and focus groups with dairy alternative consumers to understand their usages and purchase decision patterns.
We helped a committed company define their Brand purpose and their responsible brand strategy.
We defined an ambitious eco-design approach, and brought the product development teams into a project to eco-design 10 best-sellers!
NEW BUSINESS MODELS
We assisted a manufacturer of bedding products to create new services for upscale hotels and to optimise product lifespan