SUSTAINABLE BRAND AND ECO-INNOVATIVE RANGES

Building together the brand U Bazar’s sustainable platform and developing eco-innovations for these categories.

DEFINING AN INTERNATIONAL ECODESIGN SCORING SYSTEM

We defined an ecodesign scoring system to help buyers with selecting hotel rooms’ furniture and equipment, based on sustainable criteria

CREATION OF A NEW RANGE

We assisted the brand’s teams and partners to create a new product range with an ecodesign approach.

SUSTAINABLE INNOVATION

With teams, we led a sustainable innovation process to think up and provide ideas for short- and middle-term product development roadmaps (3 – 5 years)

BRAND PURPOSE

We helped a committed company define their Brand purpose and their responsible brand strategy.

ECO-BLOCKBUSTER ®

By associating the R&D, marketing and sustainable development teams we co-created, from scratch and alongside consumers, a new product for sustainable nutrition

CREATION OF A NEW RANGE

Creation of a new range for children: ethnographic studies of uses, strategy and branding workshop, iterative learning with parents and children

ETHNO & ONLINE RESEARCH

We carried out online ethno and focus groups with dairy alternative consumers to understand their usages and purchase decision patterns.

USER-CENTRIC INNOVATION STRATEGY

We worked with the teams to innovate in an user-centric and prospective way.

ECO-DESIGN APPROACH AND COMMUNICATION TO CONSUMERS

We helped teams define and develop their ecodesign process, based on 6 pilot products, and refine their communication to consumers.

REPOSITIONING AND RELAUNCH OF A BRAND

Redefining the brand’s positioning and refining it with consumers

SUSTAINABLE PACKAGING ROADMAP

We carried out a diagnosis and built, with a multidisciplinary team, the sustainable packaging roadmap by 2025 and 2030.

ENVIRONMENTAL LABELLING

Testing environmental product labeling for a manufacturer of bedding products (duvets, pillows and mattress toppers) for 31 product lines!

NEW RETURNABLE PACK MODEL

We assisted Valrhona to develop its returnable packaging offer for and with its B2B customers, in order to optimize both customer experience and environmental impact.

BRAND PLATFORM

With the distributor subsidiary of a leader in the construction sector, we defined a new brand platform in line with the group’s CSR commitments.

ECO-DESIGN THINKING

We defined an ambitious eco-design approach, and brought the product development teams into a project to eco-design 10 best-sellers!

ECO-DESIGN TRAINING

We designed a group training for all the product development functions.

CIRCULAR ECONOMY

We helped a manufacturer and recycler to regenerate high added value, recycled and secondary raw materials