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  • Eco-design is applicable everywhere! For products, packs, services, chemical formulas, recipes, and even buildings.

    • During design or re-design, an objective is added: to maximise the environmental performance at every step of the product life cycle (see diagram)
    • As with all design processes, the main aim is to improve user features while at the same time maximising environmental performance.

    This new vision is no longer linear, but circular and injects creativity into rethinking a product or a service.

    5 reasons to eco-design

    • To meet customer/user expectations
    • To stand out from competition
    • To align with your company’s CSR position
    • To maximise your environmental performance
    • To stay ahead of new regulations

    MAOBI helps you to:

    • Define your eco-design strategy: your mission, objectives and priority eco-design levers
    • Motivate and align your teams: eco-design will become an operational part of product development, tools, and practice
    • Develop a multi-users eco-design brief to evaluate, compare and improve your product portfolio
    • Eco-design your products, services, and ranges
    • Prototype new eco-designed products

    LCA: Life Cycle Assessment

    LCA is a scientific, standardised approach (ISO 14 040-44), recognized worldwide and supported by ADEME.

    MAOBI’s strength is our ability to carry out the LCA perfectly adapting its level of precision  to your needs:

    • establishing the environmental performance of your product
    • communicating your gains based on hard facts
    • defining profile-types by product range to begin the eco-design approach

    Our tools

    • To carry out life cycle analyses of products, services and new business models, our team relies on recognized expert tools such as SIMAPRO and EIME.


    • MAOBI also trains and supports your teams to integrate eco-design in their jobs, thanks to tools accessible even to non-experts: EcoDesign Studio and the ADEME product assessment.

    Self-claimed label

    • The self-claimed label is one of the ways to promote to your customers the products and services in your offer that have been eco-designed. This tool is all the more interesting when no other label, or environmental display, exists yet on the categories concerned.


    • MAOBI assists companies and brands in the development of their self-label, based on 4 key ingredients: consistency with the CSR strategy of the brand, readability for the consumer, robustness (based on recognized certifications and ISO14021 standard) and co-construction with a multi-trade team.

    Circular Economy, economy of functionality and sustainable new business models

    In a the Economy of functionality, the product itself is not sold but rather the use of that product. According to ADEME, this model allows organisations to disassociate sales growth from the use of raw materials.

    MAOBI will help you to define, finance and carry out your new business model circular project.

    The result: an eco-design brief, environmental assessment tools, integration of eco-design criteria into your product development processes



    Accompagnement à la création et la valorisation d’un autolabel environnemental


    Développer une note d’éco-conception pour animer toutes les équipes de développement et assister une prise de décision éclairée.


    Réaliser un diagnostic et co-construire, avec une équipe pluridisciplinaire, la feuille de route emballages durables à horizon 2025 et 2030