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  • Our mission: to catalyse companies’ eco-responsibility transformation, from their vision to their offers ! 


    • Every day, we put all our energy to bring out and carry out ambitious eco-innovative projects.


    • Our main aim is to contribute, together with our clients, to a more responsible society.


    • We rely on our unique hybridization, 100% user-centered, with eco-responsibility as a creative ingredient and eco-design as a development principle.

    Our values



    • To be eco-ambitious, to aim for optimal impact
    • Persevering to bring projects to fruition
    • To be consistent in our internal practices



    • Co-construct with stakeholders
    • Base decisions on facts: LCAs and uses
    • Build business-oriented recommendations



    • Consider companies as actors of change
    • Make the environment a source of creativity
    • Always put people at the heart of projects


    Why our name MAOBI ?


    • The essence of the name MAOBI comes from a millennial tree, native to the tropical forests of central Africa.


    • Dominating the forest canopy, this tree has for centuries been used, from its roots to its summit, by local populations for all manner of purposes.


    • It is a symbol of the (re)use of resources that mirrors the pledge of our agency.