Consumer Research And Sustainability

Thanks to our in-house Consumer Lab and 15 years experience in market research, MAOBI is 100% user centric

Market research is a profession. We use our expertise to explore consumers’ attitude and behavior regarding sustainability and understand impact on purchase decision patterns.
Our DNA is 100% User-centric and our wide experience covers all types of research :
– Exploratory and Ethnographics
– E-diaries and community studies
– Focus groups and shop test
– Consumer Lab
– Segmentation and personas
We carry out European and International Studies thanks to our partner network
We also conduct ad-hoc quantitative studies with partner statisticians.

For innovation projects, we carry out iterative agile studies in:
– scoping
– Exploratory processes
– Persona identification
– Concept / Value proposition tests
– Consumer labs
– Test & learn
As we also firmly believe in consumer-centricity, we are always keen to embark our clients on consumer’s exploration, whether through team immersion, sociological observation training, co-observation or analysis

Since sustainability is highly aspirational, there is a bias risk of declarative not matching real life behaviors. For this reason, we have developed specific methodologies on sustainability :
– Ethnological studies on behaviours/eco-responsible attitudes
– Sensitivity barometer
– CSR strategy test
– Claims choice & storytelling
We also provide expertise in responsible brand exploration:
– Sustainable brand Platform test,
– Pack / Brand identity