Consumer Research & Sustainability

Thanks to our in-house Consumer Lab and 15 years experience in market research, MAOBI is 100% user centric

• Market research is a profession. We use our expertise to explore consumers’ attitude and behavior regarding sustainability and understand impact on purchase decision patterns.
• Our DNA is 100% User-centric and our wide experience covers all types of research :
  – Exploratory and Ethnographics
  – E-diaries and community studies
  – Focus groups and  shop test
  – Consumer Lab
  – Segmentation and personas
• We carry out European and International Studies thanks to our partner network
• We also conduct ad-hoc quantitative studies with partner statisticians.

We design user centric agile processes 

• For innovation projects, we carry out iterative agile studies in:
  – scoping
  – Exploratory processes
  – Persona identification
  – Concept / Value proposition tests
  – Consumer labs
  – Test & learn
• As we also firmly believe in consumer-centricity, we are always keen to embark our clients on consumer’s exploration, whether through team immersion, sociological observation training, co-observation or analysis

We have developed specific methodologies on sustainability topics   

• Since sustainability is highly aspirational, there is a bias risk of declarative not matching real life behaviors. For this reason, we have developed specific methodologies on sustainability :
  – Ethnological studies on behaviours/eco-responsible attitudes
  – Sensitivity barometer
  – CSR strategy test
  – Claims choice & storytelling
• We also provide expertise in responsible brand exploration:
  – Sustainable brand Platform test,
  – Pack / Brand identity

This year we are publishing our 2021 Barometer on the eco-behaviors of the French and their involvement in eco-responsibility issues

This Barometer allows :

• Quantify the attitudes and behaviors of the French, and their tradeoffs vs. eco-responsibility
• Identify and quantify the weight of the different profiles according to their level of involvement in eco-responsibility issues
• Identify the importance of eco-responsible criteria in their choices of products, brands and services
• Define tracking questions in order to recruit or identify these typologies in future studiess

Find out more