Thanks to our in-house Consumer Lab and 15 years experience in market research, MAOBI is 100% user centric


  • Market research is a profession. We use our expertise to explore consumers’ attitude and behavior regarding sustainability and understand impact on purchase decision patterns.
  • Our DNA is 100% User-centric and our wide experience covers all types of research :
    – Exploratory and Ethnographics
    – E-diaries and community studies
    – Focus groups and  shop test
    – Consumer Lab
    – Segmentation and personas
  • We carry out European and International Studies thanks to our partner network
  • We also conduct ad-hoc quantitative studies with partner statisticians.

We design user centric agile processes 


  • For innovation projects, we carry out iterative agile studies in:
    – scoping
    – Exploratory processes
    – Persona identification
    – Concept / Value proposition tests
    – Consumer labs
    – Test & learn
  • As we also firmly believe in consumer-centricity, we are always keen to embark our clients on consumer’s exploration, whether through team immersion, sociological observation training, co-observation or analysis

We have developed specific methodologies on sustainability topics   

  • Since sustainability is highly aspirational, there is a bias risk of declarative not matching real life behaviors. For this reason, we have developed specific methodologies on sustainability :
    – Ethnological studies on behaviours/eco-responsible attitudes
    – Sensitivity barometer
    – CSR strategy test
    – Claims choice & storytelling
  • We also provide expertise in responsible brand exploration:
    – Sustainable brand Platform test,
    – Pack / Brand identity

Our promise : 100 % user-centric agile processes